FULL BRANDING & MARKETING STRATEGY
GAME CHANGERS
The brief
The Sherpa Campaign was a fundraising initiative that relied upon donors making monthly contributions. The target market for this campaign had become outdated and was loosing relevance, and was therefore underperforming. In order to revitalise this important initiative, the campaign required a complete update.
The work
The campaign was renamed as Game Changers, with a new logo and tag line.
The marketing strategy for this was quite extensive, and exploited the use of direct marketing (through events), influencer marketing (through brand ambassadors) as well as the traditional forms of digital marketing (social media, paid advertising and email communication). This work is ongoing and will soon include print media in the form of donor information packs.
