BRAND DEVELOPMENT & COMUNICATION STRATEGY

SAN SALVADOR COMMUNITY HUB

The client

For many years, the community hub was run as a separate, outreach initiative for San Salvador Home. Under the name, Sally's Workshop, it lacked a connection to the home, and was underperforming in its goals.

The work

In order to create a synergy with the residential home, as well as to identify it as its' own brand, the workshop underwent a brand update. Along with this, new marketing strategies are being implemented.

This work is on-going.

Print Media & Graphic Design

With the new community programs that are being offered, there is a need for print media and direct marketing. A new data base is being created, as well as a new social media presence is being established.